SPARK & WOW

A branding project for an early childhood sensory and manipulatives brand. The project consisted of 3 phases including logo design, packaging design and digital design. The challenge was to create a brand thats designs conveyed fun and open ended playful energy while also be quickly rolled out by a small team. The design system is uncomplicated and quick to assemble, the hand-drawn bespoke elements and fun branded color mixing provides enough variety to make every design fun, unique and stand out on a shelf or an Amazon search page. The hand-drawn elements serve to be patterns differentiating products but also serve as subtle descriptions of the products as well. The photography art direction, heavily relying on the expressions of children using the products shows a preview of their child's experience to parents or caregivers. My role in this project consisted of: developing the brand beyond the logo and designing the contents of the brand guidelines, developing product packaging, and directing the creative team to develop the e-commerce assets.